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CHOICES' Mission

We emphasize our philosophy of Patient Power, which means being an informed consumer of medical treatment with the knowledge and information that enables each individual to make appropriate decisions about medical care, whether in the area of general health, surgery, or birth control.

To create and deliver high-quality medical/surgical treatment, physicians, and other related Gynecological/Prenatal healthcare services to improve the health and wellbeing of the individuals and communities we serve.

ethnic women

Our Mission

Founded in 1971 by Merle Hoffman, the initial mission of Choices Women’s Medical Center was to offer legal abortion services in New York State 2 years prior to the Supreme Court Ruling in 1973 of Roe vs. Wade which legalized abortion nationally.

Since its founding, CHOICES’ mission and commitment to our patients has crossed all borders, geographical as well as age, gender identity, nationality, and culture. While Women’s reproductive health is at the core of our services, we have expanded throughout the years to provide a variety of services to the varied communities we serve.

Currently, CHOICES offers a full range of services including gynecological testing, treatment, Well-Woman Care, birth control, and a full prenatal program. We also welcome LGBTQ and gender-nonconforming people, teenagers, and seniors. Currently, our programs include Tele-Medicine, Behavioral Health, Options Counseling, Nutrition, HIV/STD Testing and Treatment, minor gynecological surgeries, and fertility diagnosis. We also provide in-hospital care with one of our CHOICES physicians for required hospital treatments.

Women’s Health and Reproductive Justice is an integral and important part of our mission, and CHOICES offers no-cost classes and workshops to public and private schools, community health organizations, and prisons. To promote women’s health in the United States and abroad, Merle Hoffman founded the Choices Global Institute of Healing and Education, a charitable organization that raises public awareness about women’s health issues and provides support to underserved women and their families around the world.

Our Vision

CHOICES stands for Creative Health Organization for Information, Counseling, and Educational Services. We at Choices Women’s Medical Center firmly believe that in matters of pregnancy and childbearing, women and their lives must come first, and women must be the ones to decide. We are committed to helping women make the best decisions for themselves and their loved ones. CHOICES is committed to Women’s Health throughout their reproductive – and post-reproductive – lives.

Our Values

  • To provide fact-based truthful, compassionate, and non-judgmental health care of the highest quality to everyone seeking our services.
  • To enable everyone who comes to CHOICES to become active participants in their own healthcare and empowered to be fully engaged in their treatment, to ask questions and seek answers. We call this Philosophy PATIENT POWER.
  • In matters of reproductive health, we trust women to be the active moral agents and as such, their lives, health, and choice of when and whether or not to bear a child must be primary. Women must be trusted to know what they need and what is best for them and their families.
  • To provide specialized and individualized care to LGBTQ and gender non-conforming people, teenagers, and seniors.
  • To promote fact-based education and knowledge among all our patients and the broader community.

Schedule Your Appointment

Our team of board-certified medical professionals and support staff offer safe, trusted, comprehensive care and services at the highest level. Our state-of-the-art facility is located in the heart of Jamaica Queens, NY.

Schedule an appointment with CHOICES today.