The Mission of Choices Women’s Medical Center is to offer all our patients the highest quality medical care in a warm, sensitive, compassionate and confidential setting and to give them the knowledge they need to make the best choices for themselves, with the most accurate fact-based information. Our mission and commitment to our patients spread across all borders, geographical as well as age, gender identity, nationality, and culture. Women’s reproductive health is at the core of our services, including a full range of gynecological testing, treatment, and Well-Woman Care; birth control; abortion services to 24 weeks; and a complete prenatal program.
Merle Hoffman founded Choices Women’s Medical Center in 1971 shortly after New York State made abortion legal two years before the historic Roe v. Wade Supreme Court decision that legalized abortion nationwide in 1973. Our name, “Choices,” stands for Creative Health Organization for Information, Counseling, and Educational Services.
CHOICES is a “midwife” to the entire concept and field of “Women’s Health”. Starting from the Feminist Perspective of women having a degree of power in their medical treatment at a time when patients (who were mainly women) had no information or power in a medical setting with doctors who were mainly men. Some of these innovations which began with legal abortion at CHOICES in 1971 included; counseling patients about the nature of their procedure and their decision, informed consent, answering any questions that a patient may have, insuring that a team approach to patient care and the groundbreaking philosophy of PATIENT POWER.
CHOICES has always expanded to meet the needs of our patients, including a full range of reproductive health care that includes abortion services to 24 weeks of pregnancy, birth control, gynecology, prenatal care, counseling services, and Tele-Medicine. What remains constant is the same commitment to our patients as our initial mission-demanded for our abortion care: to serve patients’ needs with compassion and understanding, with the highest level of skill and training, and to empower them with knowledge. A Teen Program includes free pregnancy testing, specialized counseling, and other services.
Since its founding in 1971 by Merle Hoffman, CHOICES has developed many other services to meet the needs of the expanding communities it serves, including LGBTQ and gender-nonconforming, teenagers, and seniors. These programs include Counseling and HIV/STD Testing and Treatment and basic preventive care. She also developed one of the first Trans Care programs in the country in 2016. Read more on CHOICES Medical Trans Care.
Health education is an integral and important part of our mission, and CHOICES offers no-cost classes and workshops to public and private schools, community, and health organizations. To promote women’s health in the United States and abroad, Merle Hoffman founded the CHOICES Global Institute of Healing and Education, a charitable organization that raises public awareness about women’s health issues and provides support to underserved women and their families. She has also taken CHOICES’ mission and philosophy to Russia and South Africa.
Choices Women’s Medical Center is licensed by the State of New York as an outpatient medical facility and meets its regulations for all healthcare providers. CHOICES is accredited by the AAAHC (American Association of Ambulatory Health Care), and repeatedly meets their highest level of standards. CHOICES also has been honored with awards from community and education organizations for its free-of-charge community workshops and classes on important health issues.
All services are completely confidential for patients of all ages, with no parental or partner consent or notification needed for any of them. We can sign up people for presumptive (emergency) Medicaid for same-day pregnancy-related services, and we take all insurances. Financial counselors are available to help you. Same-day or next-day appointments are available.
Choices Medical is proud to announce our Women-Business Enterprise (WBE) Certification!
This prestigious designation is awarded to businesses that are at least 51% owned and operated by women within their state, highlighting the dedication and leadership of women in business. Achieving WBE Certification is not just an honor—it also provides a strategic advantage by unlocking access to billions of dollars in State, Local, and Municipal government contracts.
At Choices Medical, we are committed to fostering diversity and innovation while delivering exceptional care and services. Our WBE Certification underscores our passion for empowering women in business and creating opportunities that drive growth and success. We’re excited to leverage this certification to build stronger partnerships and make a meaningful impact in the communities we serve.
Our team of board-certified medical professionals and support staff offer safe, trusted, comprehensive care and services at the highest level. Our state-of-the-art facility is located in the heart of Jamaica Queens, NY.
Schedule an appointment with CHOICES today.
Choices Women’s Medical Center is committed to meeting the needs of our patients, regardless of age, gender identity, nationality, or culture, in a safe, comfortable environment that is completely confidential.
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Choices is closed on Christmas Day, Wednesday, December 25th, 2024, and New Year’s Day, Wednesday, January 1st, 2025. We will reopen for normal business hours the following day after each holiday. Click the button below to contact us or learn more about scheduling an appointment.